Privacy policy

Last updated: August 25, 2026

Colorina operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Colorina is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use or disclose personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and consent to the collection, use and disclosure of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term "personal data", we are referring to information that identifies you or another person or can be directly associated with you. Personal data does not include information that is collected anonymously or that has been anonymized in such a way that it cannot identify you or be associated with you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal data, including any inferences drawn from this personal data:

• Contact details including name, postal address, billing address, delivery address, phone number and e-mail address.
• Financial information including credit and debit card and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, as well as your past transactions.
• Communications with us including the information you provide when communicating with us, for example when you send a customer support inquiry.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you We collect the data, among other things, when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal data.
• Automatically through the Services We collect the data, among other things, from your device or when you use our products or services or visit our website, as well as through the use of cookies and similar technologies.
• From our service providers We collect the data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
• From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Provision, customization and improvement of the Services. We use your personal data to provide you with the Services. This includes, among other things, the performance of our contract with you, processing your payments, fulfilling your orders, storing your preferences and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a customized shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better tailor and improve the Services.
• Marketing and advertising. We use your personal data for marketing and promotional purposes, for example to send marketing and promotional communications by e-mail, text message or postal mail and to show you online advertisements for products or services for the Services or other websites, including on the basis of items you previously purchased or added to your cart as well as other activity relating to the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with you. We use your personal data to provide you with customer support and effective services, to respond to your requests in a timely manner and to maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or respond to valid legal process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil discovery, potential or actual litigation or other adversarial proceedings, and to investigate potential violations of our terms or policies or to enforce those terms and policies.

How do we disclose personal data?

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include the following:

• With Shopify, these are vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• We disclose personal data to business and marketing partners who provide marketing services to you and show you advertisements. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you in order to show you targeted advertising and marketing based on your online activity with different merchants and websites. If you would like to exercise your right and opt out of such uses, you can do so here
• When you direct us or otherwise give your consent to disclose certain information to third parties, for example in order to deliver products to you, or when you use social media widgets or login integrations.
• We disclose personal data to our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, whereby Shopify collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Data that you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than the country where you reside, in order to provide and improve the Services for you. In addition, to protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store, with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including for responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and the rights you have, please see the Shopify Consumer Privacy Policy . Depending on where you reside, you can exercise certain rights with respect to your personal data listed here link to the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on these sites. Information you provide in public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not imply that we endorse the content of such platforms or their owners or operators, except as expressly disclosed on the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect any personal data about children who are under the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details set out below to request that this data be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal data of individuals under 16 years of age.

Security and retention of your data

Please be aware that no security measures are perfect or impenetrable, and we therefore cannot guarantee "perfect security". In addition, information that you send to us may be exposed to risks while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on different factors. These include, for example, whether we need the data to maintain your account, to provide you with Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right of access/to know. You may have the right to request access to the personal data that we hold about you.
• Right to deletion. You may have the right to request that we delete the personal data we hold about you.
• Right to correction. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right of portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of the sale or sharing of data for targeted advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal data or to object to the processing of your personal data for purposes considered to be "targeted advertising" as defined in applicable privacy laws. If you would like to exercise your right and object to (opt out of) such uses, you can do so here. Please note: if you visit our website with the "Global Privacy Control" opt-out signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. If we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. You can find more information about Global Privacy Control at https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize any other "Do Not Track" signals that may be sent by your web browser or device.
• Managing communication preferences. We may send you promotional e-mails. You may opt out of receiving these e-mails at any time by using the unsubscribe option displayed in our e-mails to you. If you opt out, we may still send you non-promotional e-mails, for example about your account or about orders you have placed.

You may exercise these rights where indicated on the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal data and the rights you have, including rights related to the data processed by Shopify, please visit https://privacy.shopify.com/en.

You will not suffer any disadvantage as a result of exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf. This may require you to verify your identity directly with us. We will respond to your request promptly within the framework of applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you reside, you have the right to appeal our decision by contacting us using the contact details set out below, or to lodge your complaint with the competent data protection authority. For the European Economic Area, there is a list of the competent data protection supervisory authorities. If you would like to view it, you can do so here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date accordingly and provide any notice required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by phone at +49 8282 828080, by e-mail at info@colorinaset.com or by post at Haarstudio El Coup, Lichtensteinstraße 1, 86381 Krumbach (Schwaben), Germany. For the purposes of applicable data protection laws, we are the data controller of your personal data.